Colliers Project Leaders Inc.

  • Senior Marketing Specialist - Infrastructure

    Location CA-ON-Ottawa | CA-ON-Ottawa
    Job ID
    2018-2278
    Category
    Marketing
  • Overview

    BE Strategic. BE Totally Engaged. BE the Right Partner. Be all that and more at Colliers Project Leaders.

    The Corporate Marketing Strategies team is dedicated to developing and implementing strategies that support our business goals.

    We are seeking an experienced marketing professional to fulfill the position of Senior Marketing Specialist, Infrastructure. Based in Ottawa, you will lead marketing efforts across Canada.

    Reporting to the Manager, Marketing Strategies, you will continue to build a strong reputation and brand recognition for the organization by assisting in the development and implementation of national marketing strategies that support our horizontal infrastructure services growth and market leadership objectives, predominately within the public sector (municipal, provincial, federal).

    Who you are

    You are a strategist. You can translate complex business goals into strategic marketing plans. You know your audiences and have been successful with a wide-range of marketing tactics to effectively reach them. You are a story-teller at heart and excel at setting a company apart, aligning various types of thought leadership and nurturing campaign efforts with lead generation objectives. You are also a brand ambassador and understand the importance of brand integrity.

    You take initiative and are highly organized. You are self-motivated and can work independently or can collaborate closely with many team members, while efficiently managing workflow and deliverables. You thrive in a fast-paced and dynamic environment, thinking strategically and providing relevant creative solutions at any stage.

    Responsibilities

    Working closely with our horizontal infrastructure services leadership and team, you will:

    • Develop, implement and execute national marketing strategies that support business objectives; you will collaborate with the regional marketing team to help develop and implement regional strategies (where applicable) for local execution – while ensuring quality, brand integrity and timeliness of those deliverables
    • Develop compelling and high-impact standard messaging and marketing materials (collateral, presentation modules, best-in-class case studies, etc.) for national and regional use and maintain the integrity of these materials
    • Develop, implement and execute thought leadership strategies (speaking opportunities, conferences, presentations, white papers, digital media, etc.) including related research requirements and supporting marketing and communication tactics for lead generation
    • Support the development and execution of the annual marketing and communications plan, annual infrastructure strategy plan, and others as assigned
    • Monitor and maintain relevant internal databases to support collaboration and information sharing across the company
    • Other research activities (as assigned)
    • Other writing/content development activities (as assigned)
    • Other projects and duties as assigned by Manager, Marketing Strategies

    Qualifications

    Requirements

    • Strategic thinker who understands the big picture and contributes effectively
    • Proven ability to craft compelling messaging and strategically leverage across a variety of formats and medias
    • Self-starter with superior project management skills
    • Resourcefulness, autonomy and dedication
    • Strong client focus, with excellent interpersonal skills and positive attitude
    • Keen eye for brand integrity, strong proofing skills and exceptional attention to detail
    • Superior communication skills, with the ability to effectively communicate and collaborate across multiple groups and levels within the organization and with external vendors
    • Highly cooperative; willingness to help others and take on new responsibilities

    Qualifications

    • Post-secondary diploma or degree in Marketing/Communications or equivalent work experience
    • Other marketing and communication certifications considered an asset
    • Minimum of seven (7) years of experience in a marketing and communications role
    • Minimum of five (5) years of experience in a professional consulting firm/business-to-business environment
    • Experience working in a national or corporate marketing role considered an asset
    • Demonstrated experience crafting compelling messaging for public sector audiences
    • Demonstrated experience leveraging Social Media channels
    • Strong knowledge of LinkedIn and proficient in MS Office (Word, Excel, Outlook, PowerPoint)
    • Proficient in Adobe InDesign; working knowledge of Adobe Illustrator and Photoshop considered an asset

     

    Please provide thought leadership or content marketing samples along with your resume.

    BE who you are and who you want to be with Colliers Project Leaders.

    Apply today to join our team. We’d love to meet you.

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