Colliers Project Leaders Inc.

Manager, Marketing Brand & Communications

CA-ON-Ottawa
Job ID
2017-1961
Category
Marketing

Overview

Colliers Project Leaders is seeking a strategic and business-savvy Manager, Marketing Brand & Communications to join our growing team in Ottawa.

 

The Manager, Marketing Brand & Communications is responsible for assisting the Director, Marketing & Communications, with developing and implementing brand and communications strategies in support of Colliers Project Leaders’ overall business goals.

 

The Manager, Marketing Brand & Communications is responsible for managing the Company’s visual and verbal brand, including ongoing monitoring and internal education of the brand guidelines; continuing to develop the graphic standards guidelines and writing style guide; developing infographics; managing photography and videos in alignment with the brand; initially providing hands-on graphic design and desk-top publishing support while establishing a network of external graphic designers and desk-top publishers; training the external graphics network in the Colliers Project Leader’s brand; offering the graphics service in support of proposals, marketing and communications initiatives; overseeing the Company’s websites, internal communications, content management and social media practice.

  

 

Who We Are

Colliers Project Leaders

 

We are building and infrastructure projects leaders. Our Get it Right Solution™ ensures we get it ready, get it built and get it performing -- so investors, owners and occupants are certain of success.

 

With over 400 employees throughout Canada and the Middle East, Colliers Project Leaders offer a multi-cultural, multi-generational work environment where we cultivate excellence, develop leaders and deliver on client vision. Colliers Project Leaders is part of Colliers International Group Inc. (NASDAQ: CIGI; TSX: CIGI), a global leader in commercial real estate services with more than 16,000 professionals operating from 502 offices in 67 countries.

Responsibilities

What you will get to do as Manager, Marketing Brand and Communication:

  • Developing and leading the Marketing Brand & Communications team
    • Assess the third-party team of service providers and broaden network as required to address all aspects of the work required to be performed through a competitive procurement process.
    • Develop and implement consistent job descriptions, expectations and performance metrics for the Marketing Brand & Communications team
    • Oversee all marketing brand and communications strategies and execution for the Marketing Strategy team, Business Units, Sectors and Services to ensure quality, and timeliness of those deliverables
    • Develop and implement a responsive structure within the Marketing Brand & Communications team to ensure each team member is fully familiar with the needs of their internal clients
    • Supervise, motivate and monitor the Marketing Brand & Communications team’s performance
  • Developing and overseeing annual marketing plan that aligns with sectors and services business plans and goals; develop integrated marketing and communications activities; delegate activities to Marketing Brand & Communications team members or outsource work to third-party network in a seamless and responsive manner
  • Developing and overseeing national brand and communications strategies, with input from the Marketing Strategies team and the Regional Sales & Marketing team to execute regionally
  • Monitoring materials and tools for consistency, alignment and brand positioning
  • Serving as the “go to” resource for the Marketing Strategies team, key regions, sectors and service offerings and manage assignments of new requests
  • Ensuring that Company policies and processes are abided by the team and suppliers
  • Ensuring Branding standards are abided by the team and suppliers
  • Conducting and overseeing research, e.g. web analytics, competitor branding, best practices in web and content marketing
  • Performing other duties as requested by the Director, Marketing and Communications

Qualifications

What you’ll need to be successful:

  • Post-secondary diploma or degree in Marketing/Communications or equivalent work experience
  • Certification in Graphic Design would be an asset
  • 8 or more years of experience working in graphic design, brand and corporate communications
  • 5 or more years of experience working in a professional consulting firm/business-to-business environment
  • 2 or more years of experience managing or supervising project teams
  • Demonstrated experience in assembling and managing a highly effective team of third-party consultants to deliver web, graphic design, writing, communication, photography and other services in a cost-effective manner that is responsive to variable workloads
  • Knowledge of the project management, design, construction, facilities management or real estate sectors considered an asset
  • Strategic thinker who understands the big picture, and leads and contributes effectively
  • Ability to handle multiple priorities simultaneously and to thrive under pressure
  • Knowledge of branding and positioning
  • Knowledge of graphic design, desk-top publishing, photography and video, and related software
  • Knowledge of websites, search engine optimization and related monitoring and reporting
  • Knowledge of internal and corporate communications
  • Demonstrated understanding of the Canadian’s Anti-Spam Legislation
  • Knowledge of social media and related monitoring and reporting
  • Knowledge of and ability to apply marketing concepts (positioning, marketing planning and strategies, SWOT analysis, competitive assessment, market segmentation)
  • Demonstrated experience developing, leading and implementing corporate marketing and communications initiatives including: strategy; tactical plans; related policies; branding; marketing and sales collateral; PowerPoint and other presentations; website and content development, including lead generation and SEO; photography; video; internal communications and social media
  • Excellent creative and writing skills for variety of media
  • Precise and accurate attention to detail
  • Knowledge of relevant computer applications including Microsoft Office Suite software, sales automation and CRM applications, desktop publishing applications, and social media tools
  • Bilingualism is an asset.

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